Impact is the new language of business.

It refers to the combined environmental, social, and economic contributions of well-managed and ethical businesses.

When managed well, impact also creates measurable business value - such as through improved reputation, market share, license to operate, customer loyalty, staff motivation, efficiency, and product innovation.

Investors increasingly use impact as a key criterion in their funding decisions.

Connect with our community of passionate and creative experts to adapt your business to this new landscape.

Our Services

Designing impact systems

Developing practical policies and procedures to manage environmental, social and governance (ESG) performance in line with international best practice.

Building impact know-how

Delivering in-house training and strategy workshops for executives and staff.

Assessment and Audit

ESG due diligence and impact verification to help investors and management teams make better decisions.


Deep-dive analysis of the latest trends inspiring sustainable finance.


Louise Gardiner

Founder, First Principles.

Louise has 20 years of experience working on global initiatives that have changed how the private sector, investors, and financial institutions think about value creation through improved environmental, social, and governance (ESG) performance.

Since 2005 she has worked for IFC, part of the World Bank Group, on projects across Asia, Africa, Eastern Europe, and Latin America to promote sustainable business and financial sector practices in emerging markets.

In 2010, Louise founded First Principles Sustainability Services, based in Cape Town, South Africa, to provide research and advice to South African and global clients on new developments in private sector sustainability, sustainable finance, and impact investing. In 2019, First Principles incubated the ESG Tracker rating tool to accelerate the adoption of ESG and impact management in private equity.

She joined forces with co-founders in 2020 to establish Vukani Impact Collective as a web-based Impact Investment consultancy to scale the ESG Tracker and support business and investors globally to build value and resilience through sustainability.

Louise holds an MA in International Relations from the University of Kent in Canterbury.

Zoe Lees

Associate, First Principles.

Zoe has over 24 years of experience working in government, business, finance, investment, entrepreneurship, NGOs, and academia across a wide range of sustainability topics and industry sub-sectors in South Africa and throughout Africa. The common thread has always been to demonstrate the long-term value of applying sustainability to decision-making, particularly within developing country contexts

Zoe has spent the past 7.5 years consulting to IFC, part of the World Bank Group, providing risk and impact support on environmental, social, and governance (ESG) performance for IFC’s investments in Africa. She is also currently a Senior Advisor to FMO (the Dutch Development Bank) on ESG in Private Equity investments, and Financial Intermediaries.

Zoe previously headed up the Environmental Directorate for Gauteng Province in the new democratic government (1995-1999); and was Executive Director of the Business Council for Sustainable Development in South Africa (1999-2003), the local partner to the prestigious World Business Council for Sustainable Development (WBCSD).

She also co-founded the first Socially Responsible Index (JSE-SRI) in emerging markets with the Johannesburg Stock Exchange (JSE). Having served on a wide range of corporate and advisory boards, she achieved her Certified Directorship accreditation in 2011 and is currently working towards her Chartered Directorship.

Robin Gilbert Jones

Associate, First Principles.

Robin brings 10 years of experience as a research and stakeholder engagement consultant, specifically in the areas of corporate reputation, corporate social responsibility (CSR), brand, and sustainability, with particular focus on the developing world.

Robin is skilled in data analysis and interpretation, research design, and quantitative and qualitative research methodologies. As an independent consultant, he has mentored companies on integrating research techniques into their work to develop robust and evidence-based strategies, with a particular focus on sustainability and impact initiatives.

Robin co-designed First Principles’ flagship tool, the ESG Tracker, which empowers clients and partners to manage ESG risk and maximise positive impact across their operations. He was formerly a Senior Research Analyst with Canadian research consultancy, GlobeScan, working across the sustainability, reputation, brand and stakeholder engagement teams. He co-designed GlobeScan’s bespoke stakeholder engagement methodology.

Robin is an experienced writer, having authored and co-authored multiple thought leadership papers. He holds an MA in Global and Comparative Politics, Queen Mary University of London.

Honglin (Holly) Li.

Associate, First Principles

Based in Washington DC, Honglin is an environmental, social, and governance (ESG) policy expert with over a decade of international experience in research, policy design, project management, and capacity building.

She specializes in supporting private sector clients to align their internal policies and procedures with international standards and best practice in ways that fit with business strategy, project characteristics, and country context.

Honglin has an LL.B. from Sun Yat-Sen University Law School in China and an LL.M. from New York University Law School in the US. She has published seven peer-reviewed journal articles, in either Chinese and English. Honglin is a licensed attorney and a certified Project Management Professional.

Mischa Minné

Associate, First Principles.

Mischa is a monitoring and evaluation, and social performance consultant with an MPhil in Climate Change and Development from the University of Cape Town.

Mischa brings over seven years combined sustainability and social consulting experience within a tier-one global sustainability consultancy and as an independent consultant.

Mischa has specialist knowledge in developing outcomes-based monitoring and evaluation frameworks, including theory of change models and impact pathways.

Most recently Mischa led the development of a monitoring and evaluation and social outcomes measurement framework for private equity, to evaluate the effectiveness of socio economic and enterprise development programmes in the renewable energy sector in South Africa, appraising R10 million in social investments, reaching over 5000 community beneficiaries.

Mischa has also been involved in numerous due diligence exercises in the role of social specialist, with a particular focus on targets in the renewable energy sector, as well as spanning oil and gas, power, and consumer goods across Nigeria, Ghana and South Africa.