Impact is the new language of business.

It refers to the combined environmental, social, and economic contributions of well-managed and ethical businesses.

When managed well, impact also creates measurable business value - such as through improved reputation, market share, license to operate, customer loyalty, staff motivation, efficiency, and product innovation.

Investors increasingly use impact as a key criterion in their funding decisions.

Connect with our community of passionate and creative experts to adapt your business to this new landscape.

Our Services

Designing impact systems

Developing practical policies and procedures to manage environmental, social and governance (ESG) performance in line with international best practice.

Building impact know-how

Delivering in-house training and strategy workshops for executives and staff.

Assessment and Audit

ESG due diligence and impact verification to help investors and management teams make better decisions.


Deep-dive analysis of the latest trends inspiring sustainable finance.


Louise Gardiner

Founder, First Principles.

Louise is a sustainability innovator with 18 years’ international experience changing how the private sector thinks about value creation through positive impact.

She has worked with stakeholders throughout the financial sector, from institutional investors and development finance institutions through to private equity funds and small and medium sized enterprises (SMEs).

Louise brings a creative mindset to designing policies and systems that help investors and businesses manage environmental, social and governance (ESG) performance. She is an experienced trainer, facilitator, and stakeholder engagement specialist.

Louise is passionate about new ideas, and building the next system.

Robin Gilbert Jones

Associate, First Principles.

Robin is a research and stakeholder engagement specialist and futurist with 7 years of experience across multiple markets and sectors.

He has worked extensively with research organisations and as an independent consultant advising companies on research methodology and stakeholder engagement strategy, specifically around issues of corporate sustainability, governance, advocacy and reputation.

He brings a breadth of skills in qualitative, quantitative and mixed methodology research approaches in addition to professional writing and language design.

In his spare time, Robin enjoys making the most of Cape Town's outdoor lifestyle and culinary scene with a passion for hiking, fishing, diving and cooking.

Megan Little

Associate, First Principles.

Megan Little is an Economist and Monitoring and Evaluation (M&E) Specialist based in Cape Town, with many years of experience in data analysis and M&E.

Megan has a Masters in Economics from the University of Cape Town, and has worked in complex data analysis at the World Bank in Washington DC, the Southern African Labour and Development Unit (SALDRU) in the School of Economics at UCT and in Economic Consulting at Genesis Analytics.

Megan has specialised in Monitoring and Evaluation for non-profit organisations. She has worked with a variety of organisations developing live interactive dashboards (in Excel and online); cleaned, merged and analysed huge datasets from disparate sources to write evaluation reports; and conducted workshops to develop Theory of Change and Logic Frames.

Mischa Minné

Associate, First Principles.

Mischa Minné is a sustainability and social risk consultant with an MPhil in Climate Change and Development from the University of Cape Town.

Mischa brings six years combined sustainability and social consulting experience within a tier one global sustainability consultancy and as an independent consultant. Mischa's professional experience is based primarily in the areas of monitoring and evaluation and social performance and risk management.

Mischa has specialist knowledge in developing outcomes-based monitoring and evaluation frameworks including theory of change models and impact pathways. Mischa has been involved in undertaking monitoring and evaluation and social outcomes measurement exercises as well as conducting training in conceptualising outcomes-based evaluation