Listen to the Podcast of Louise Gardiner, MD and founder of First Prinicples on ‘Doing Good by Your Brand’:

Listen to the ASA Today podcast from 13 April 2011 by Louise Gardiner – Managing Director and Founder of First Principles:

Issued by: MTN [Johannesburg, 15 April 2011] South Africans have recognised MTN’s efforts towards becoming a caring and responsible corporate citizen by naming the telecoms company far more frequently than other companies as being the most socially responsible, in the study conducted by First Principles. The findings of the research are part of a study entitled: …

There is no one-size-fits-all approach to sustainability. There isn’t even consensus on the name. The multitude of different terms, including corporate social responsibility (CSR), corporate citizenship, green business, and corporate social investment, can confuse anyone. But if you think it is none of your business, you are wrong and you’ve got a blind spot. The …