"First Principles gets to the heart of good business."

Positive Impact and Engagement

Positive impact is the new language of business.

It refers to the combined environmental, social, governance, and economic contributions of business to society and the world.

When done well, it leads to business value as well.

Connect and engage our community of passionate and creative professionals.

united nations sustainable development goals logo

What is Positive Impact?

The United Nations Sustainable Development Goals (SDGs) support a common vision of the impact we all want to see.

At the same time, businesses and investors around the world are unlocking the formidable potential for positive impact to create business value as well.

Investors increasingly use ESG measures as a key criterion in their funding decisions.

Contact us now to define your brand in this new landscape.

Our Services

Designing impact systems

Developing practical policies and procedures to manage environmental, social and governance (ESG) performance in line with international best practice.

Building impact know-how

Delivering in-house training and strategy workshops for executives and staff.

Assessment and Audit

ESG due diligence and impact verification to help investors and management teams make better decisions.


Deep-dive analysis of the latest trends inspiring sustainable finance.


Louise Gardiner

Founder, First Principles.

Louise is a sustainability innovator with 18 years’ international experience changing how the private sector thinks about value creation through positive impact.

She has worked with stakeholders throughout the financial sector, from institutional investors and development finance institutions through to private equity funds and small and medium sized enterprises (SMEs).

Louise brings a creative mindset to designing policies and systems that help investors and businesses manage environmental, social and governance (ESG) performance. She is an experienced trainer, facilitator, and stakeholder engagement specialist.

Louise is passionate about new ideas, and building the next system.

Robin Gilbert Jones

Associate, First Principles.

Robin is a research and stakeholder engagement specialist and futurist with 7 years of experience across multiple markets and sectors.

He has worked extensively with research organisations and as an independent consultant advising companies on research methodology and stakeholder engagement strategy, specifically around issues of corporate sustainability, governance, advocacy and reputation.

He brings a breadth of skills in qualitative, quantitative and mixed methodology research approaches in addition to professional writing and language design.

In his spare time, Robin enjoys making the most of Cape Town's outdoor lifestyle and culinary scene with a passion for hiking, fishing, diving and cooking.